Predictable Revenue


Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com

by Aaron Ross

Discover the outbound sales process that, in just a few years, helped add $100 million in recurring revenue to Salesforce.com, almost doubling their enterprise growth... with zero cold calls.

I really enjoyed Predictable Revenue. It was an easy read in the sense that Ross presences his concepts in a way that makes it simple for you pull strategies out and implement them into your own organization.

BK Takeaways

  • Keep your prospecting emails short -one to three lines

  • CEO Flow -Turn your employees into mini-CEOs

  • You must bridge the chasm between marketing and sales

  • Don't treat SDR like a low-level role. Expect your SDRs to be experts

  • Get clear on your ideal customer profile

  • Killer sales people uncover true problems behind desired solutions

  • When people are busy, it's easy to forget to have fun

  • Include salespeople in the planning of new programs

  • Specialize sales roles

I'll leave you expanding how the concept of CEO Flow really stuck with me. It's so easy as a manager to micro-manage your people and run endless Salesforce reports to monitor everything they're doing(or not doing). This is what makes the role of "Manager" frustrating.

As a manager we work for our people. It's our duty to help them take control of their own success, and it starts by turning them into mini-CEOs. Arron Ross shows you how in Predictable Revenue.

Today is going to be a good day, I have a feeling...

BK

vid by BigSpeak Speakers Bureau

#TheBKLounge #Sales #Business #Management

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