Jab, Jab, Jab, Right Hook

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

by Gary Vaynerchuk

When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t.

Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.

BK Takeaways

Today business is all about making the customer happy
Answer every, email, blog comment, of social media reply
Social Media requires strategic storytelling
Boomers who control 70% of U.S. spending increased social usage by 42% in one year
There is no sale without the story
Find out where the eyeballs go
Content is king, but context is God
If we want to talk to people while they consume their entertainment, we have to actually be their entertainment
Make it simple, memorable,inviting to look at, and fun to read
Jab, jab, jab, right hook - Translation: Give, give, give, ask
Treat consumers with honesty and respect
What's a marketer's job if not to treat your customers to surprise and winder?
Effort. It matters more than most people want to admit